Scottsdale Realtor turned YouTube influencer releases immersive video series for out-of-state homebuyers

Scottsdale Realtor Todd Hall has released an immersive video series to help out-of-state buyers make more informed decisions before they plunk down their money for a home.

Many people looking to move into metro Phoenix typically rent for a year to get to know the area before they decide where they want to buy a home, said Hall. The idea behind the video series is to help them become familiar with local communities, attractions and restaurants, helping them pinpoint areas of interest for their home purchase.

Once they watch his YouTube videos, they are encouraged to set up an appointment to view homes in person in a more targeted area, he said.

Hall started his Phoenix Homes and Hotspots YouTube channel in 2021 to focus on the Valley, but dove deeper with what he calls “stacked videos” focusing on Scottsdale’s popular DC Ranch area.

“It’s not just one video,” he said. “This is a series of videos of DC Ranch from different angles.”

For example, the “Living and Playing” video takes viewers on a tour of the area surrounding DC Ranch. A “Pros and Cons” video offers a candid analysis of living in DC Ranch, he said.

McCormick Ranch pros cons

Todd Hall produces YouTube videos showing the pros and cons of living in certain areas of Scottsdale.

Todd Hall

“What makes this video different from others is that the pros and cons discussed are unique to the community — not just generic conversations about weather,” Hall said. “Commute times and traffic, schools, nearby services and potential challenges are thoughtfully discussed, enabling buyers to fully assess the suitability of DC Ranch for their individual needs and preferences.”

The DC Ranch video series also includes a virtual tour using Google Earth. This aerial view allows viewers to gain a comprehensive understanding of the four distinct villages that comprise DC and their unique characteristics, he said.

DC Ranch listings have median price of $2.95M

There are 50 active listings within all four villages of DC Ranch, Hall said, citing National Association of Realtors data.

Those homes average 4,165 square feet and are priced at a median list price of $2.95 million, representing $772 per square foot.

It’s a seller’s market in that area, which has 2.9 months inventory, he noted.

Separating out the Silverleaf community, a more exclusive area of DC Ranch, there are now 22 active listings with a median list price of $5.33 million. Those listed homes average 6,296 square feet, with a $1,078 per square foot list price, according to NAR data.

That Silverleaf community has 4.33 months inventory.

Hall also has produced videos focused specifically on Old Town Scottsdale and McCormick Ranch.

He has videos of other communities, but doesn’t have them stacked as comprehensively as he does for those three communities.

“I have calls coming from all over the world,” he said. “They see my videos and binge watch them. When they call me it’s with a purpose. They’re not tire kickers. They feel they know me before they ever call me. These are the best real estate leads I’ve ever had.”

Hall said he generated $12 million in sales last year as a result of his YouTube videos.

“It’s a lot of work,” he said. “For a 20-minute video, the production time is a full 24 hours.”

Currently, he’s taking on all the video production work.

“I want my message to be authentic,” Hall said.


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