Chatbots are taking over, whether you like it or not. In China, the web has been dominated by bots on a messenger app called WeChat, with an astounding 98.5% of Chinese between the ages of 50 to 80 using the app. Don't get left behind in this technological revolution.

With chatbots, you can collect subscribers in a dozen different ways, including clicking a link, clicking a button, commenting on a Facebook post, or scanning a code. With the ease of gaining subscribers and the high value each subscriber holds, it is astounding. Bot subscribers also become email subscribers at an extremely high rate.

Bots are automated, so you'd be crazy not to have one. Bots solve both the problem of customers having to wait and the problem of businesses having to work harder than they have to. If you haven't put automation to use for you, you're going to be fighting an uphill battle. Having an effective customer-getting and customer-serving chatbot will help you to stop chasing technology, and finally get in front of it.

Bots convert customers, both online and offline. Chatbots have crazy high open rates and crazy high click-through rates. Even after the click, when a user lands on your website or sales message, they are more likely to buy when they come from a bot. This is due to the engaging 2-way communication that is only able to happen using this new technology. When you understand the engagement of a bot, you'll realize that email isn't only far less effective, it's really rather boring.

Bots create positive ROI, so there is no excuse. When it comes to investments, there is no better investment to make than that of automation. An automated bot is consistent, reliable, and will never take time off or ask for a raise. It will just quietly continue serving your existing customers and getting you new ones day after day. While many people think that the role of a bot is to replace humans, that's just not the case. A good bot will actually create more conversations (especially ones that lead to buying decisions!).