If funky fonts aren’t your vibe, perhaps minimalism is.
A minimalist website aesthetic pares back all design elements — think less colour, simpler typography, fewer graphics, clean lines and plenty of white space.
Done well, a minimalist website feels modern and elegant. It creates lots of breathing room that lets your copy and photos pop.
How to apply it to your real estate website:
Pare back, but strategically.
Could your website copy be more concise without sacrificing important information? Are there design elements, such as borders, text boxes and decorative flourishes, that could be removed?
You can try splitting up larger paragraphs into smaller ones to create more white space, and swap out several images on a page in favour of one larger photo. If your colour palette includes three or more colours, reduce it to two.