Parade magazine ends print publication – The San Diego Union … – The San Diego Union-Tribune
A Union-Tribune subscriber emailed last week asking what happened to the Parade magazine Sunday supplement. He had not seen it the past two Sundays.
Like so much in life nowadays, it’s gone digital. The magazine has stopped print publication.
The last print edition, featuring Steve Martin on the cover, appeared Nov. 13. The all-digital edition, with Sam Waterston on the cover, began last Sunday.
The Parade digital edition is available to all U-T subscribers. It’s there with other sections of the Sunday e-edition.
Parade’s publisher, The Arena Group, which also publishes Sports Illustrated, Athlon Sports and TheStreet business news, told its newspaper partners recently that it would cease Parade print publication, but continue with a digital edition.
Parade magazine goes back to 1941, when it was called Parade: The Weekly Picture Newspaper.
In a note to readers in the final print edition Nov. 13, Editor-in-Chief Anne Krueger said it had been distributed to more than 900 newspapers nationwide and had as many as 50 million readers.
The Arena Group letter to newspapers and the editor’s note to readers gave no reason for stopping print. I’m sure readers noticed that it had become so small in recent years that it could get lost in the Sunday inserts. It appeared to have a decent number of ads, (almost all targeted to older folks) given its size of about 16 pages. But printing is expensive, and each year the number of print newspaper readers declines. The demise of print was inevitable. Likewise, U-T readers know that someday in the distant future, years down the road, the U-T will stop daily print and move primarily to the e-edition. The Sunday print edition is expected to continue indefinitely.
I checked out the first Parade e-edition, and quite frankly I liked it. The layout has been redesigned and appears more modern and much crisper. Regular features, such as Walter Scott’s Parade Personality and Ask Marilyn, remain.
I’m interested to hear from readers what they think of Parade digital.
adrian.vore@sduniontribune.com
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