Take Advantage of Trends
By trends, we mean the memes, audio tracks and songs that reign in popularity for weeks at a time.
Most viral and high-performing Reels make use of these; the most successful Instagram content creators know that being quick to use a trending photo or audio clip boosts their chances of getting their Reel discovered.
This strategy works for real estate agents, too. Participating in social media trends shows your audience and the Instagram algorithm that you’re in the know, which will help get your Reel seen by more people.
Not every single real estate Instagram Reel you create needs to make use of a trend, but it’s a good way to try to incorporate them as much as possible.
Check out this post for tips on where to discover what music, audio and memes are trending.