What are Local Services Ads for Real Estate?

It’s rare to find a truly perfect match, but when it comes to standing out online and attracting quality leads, local services ads for real estate are pretty much meant to be. Local services ads take the most important saying in the real estate industry (location, location, location!) into the digital world so you and your business can show up where it matters the most online.

And, with competition so high online (and offline) finding ways to stand out is essential for attracting more business. Over the past several years, local services ads have become quite popular in many industries – real estate included. 

Keep reading to learn more about local services ads and how you can leverage them to create an effective digital marketing strategy for real estate.

So, what are local services ads?

Local services ads work with a budget that you set for your business; you can adjust how much you spend or pause the ads whenever you need to. They also put your face and company at the top of local searches (even higher than traditional PPC ads!), can target specific towns and counties, and you can choose when to run your ads so you don’t let hot leads go cold in your voicemail inbox!

What are the benefits of local services ads for real estate?

  1. More Visibility Online
  2. Stand Out as a Local Expert
  3. Attract Quality Leads
  4. Get Connected with Leads Fast
  5. Only Pay Per Lead

More visibility online

Because local services ads appear higher up on search engine results pages (SERPs) than pay-per-click (PPC) ads, people searching for services in your area will see you/your company first. 

Stand out as a local expert

With these ads, you can also stand out online with the Google Screened badge which tells people searching that Google has verified your background and backs your real estate expertise. 

Attract quality leads

Local services ads allow you to target specific towns and counties so you can hyper-focus on your priority markets and get in front of more people in specific areas. You can also choose your job types to ensure you’re only bidding on relevant real estate-related searches to find your ideal customers. 

Get connected with leads fast

Once your local services ads are live, your business will show up with a call or message button on the ad, allowing searches to get connected to you with just the click of a button. 

Only pay per lead

One of the biggest differences and benefits of local services ads compared to PPC ads is the fact that you only pay per lead. And, instead of paying for clicks that might not turn out to be good leads, you’re paying for high-quality leads and can dispute any that aren’t quality.  

If you’re curious to learn more about local services ads or are interested in how Union Street Media can help you get started, you can find more information here. Or, if you’re ready to take your digital marketing strategy for real estate to the next level, reach out!


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