The Best ChatGPT Prompts and Advice for Real Estate Professionals

We know that ChatGPT is a helpful tool for real estate agents. However, without the right prompts, you’ll miss out on the best and most accurate results. 

Given that ChatGPT is quite new, real estate agents are still learning how the advanced bot can handle various real estate tasks. The quality of your ChatGPT responses depend on the quality and clarity of your request. To generate the most high-quality answers, it is best to have a clear idea of the most rewarding prompts and how to construct them. The right ChatGPT prompts generate results and close deals down the line.

What is a Prompt?

A prompt is a phrase used to provide context for an AI tool to use to frame an answer. It’s the starting point for ChatGPT to generate the best possible response. The tricky part about prompts is that they can be worded to elicit better or worse responses.

When it comes to AI such as ChatGPT, it is critical to understand that this is not Google. In order to provide with the most thorough answers, ChatGPT gathers information based on patterns it’s picked up from you and other users. The right prompts on this platform need to give thorough context in order to produce the most accurate results.

Best Practices for ChatGPT Prompts for Real Estate

  • Think in commands instead of questions. How can you phrase your request in a way that is direct and clearly outlines the result you are looking for? As many of us are used to using Google, this style of command may feel foreign. Google searches are often phrases as if we are asking another human being. ChatGPT is not shy about being a robot with nothing human about it.
  • Test a few prompts in your own style of writing and see what results it produces. Asking questions is still a good way of getting answers, however, direct orders generate actionable steps and rich responses.

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Examples of Prompts

Here are a few prompt examples to get you started.

Listing Descriptions

  • “Act as a real estate agent and try to sell me [describe the property’s qualities] in 200 words or less .”
  • “How can I improve the following property listing to gain more views?”
  • “You are selling a property with very unique modern, architectural features. What positive words can I use to describe the home?”


  • “What are the most common reasons that people unsubscribe from email newsletters?”
  • “How can I test which of my emails will perform better with my [particular real estate niche or main concern] clients?”
  • “This email is targeted to divorcee home buyers. Improve this emails to better appeal to this demographic.”
  • Draft a professional email in response to a client who has accepted the offer to schedule a consultation and find a dream home.


  • Draft a warm text message for a client that explains that it is okay to miss out on the first house they put an offer on.

Career Advice

  • “What are the steps involved to transition smoothly from [one real estate niche] to [ a different real estate niche]?”
  • “Create a narrative about the transformation of a damaged property to a high-value home.”
  • “Suggest a short-term plan to improve the hostile relationship between an indecisive client and the real estate agent.”


  • “Write a 2-minute explanation of this property based on the MLS listing description.”
  • “Write a door-knocking script for real estate agents approaching hesitant prospects.”

Real Estate agents chatbox graphic

Generate Marketing Ideas

  • “You are a first-time home buyer. What Offline marketing ideas are most popular with home buyers in [Your Area]?”
  • “How can we use client reviews in our real estate marketing content?”
  • “Draft a short Thank You letter dedicated to my loyal clients throughout the year.”

Blog Posts

  • “Outline the processes of buying a single family home in Canada in 400 words.”
  • “Use SEO to improve this blog copy and make it more engaging.”

Social Media

  • “Create an SEO-optimized description of a Youtube video about [brief explanation here] for a YouTube Channel for [your name], a real estate agent with videos focused on educating clients from [Your Area].”
  • “What is the best time to upload a Facebook post to get the most views from potential real estate clients in [Your Area] who are looking to downsize?”
  • “Convert this MLS description into an Instagram caption.”
  • “What are the most popular social networks among people [certain age group]?”

Keep in Mind..

Remember that although ChatGPT is a helpful tool, it is always important to lead with your professional, experience-based knowledge. Think of ChatGPT as that extra boost and starting point to an idea of project that you have to refine on your own.

Once in a while, ChatGPT does have some outdated and inaccurate data, but you’ll need to stay sharpe to avoid that.

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