Royal Capital seeks approval for $300 million housing campus in Milwaukee

Calling the $300 million project a centerpiece of the “forthcoming economic renaissance” on Milwaukee’s northwest side, developer Kevin Newell is seeking approvals for 1,145 apartments and for-sale homes.

Those would be built in 29 buildings over several phases on the John C. Cudahy YMCA Youth & Family Center at 9050 N. Swan Road. The project includes a mix of senior apartments and flats in two-story buildings that would be both for sale and for rent. The YMCA buildings on the site would be repurposed for community uses.

Newell, founder and CEO of Royal Capital Group in Milwaukee, said other amenities on the site include an early childhood education center, outdoor food hall, neighborhood business center, and sports such as pickleball, golf, baseball and basketball.

“This campus reflects our national model that focuses on providing high quality housing for seniors and families, for lease and for sale, with comprehensive active amenities,” Newell told the Milwaukee Business Journal Wednesday.

Cudahy Farms 1 Engberg Anderson

The former YMCA building on the property would be converted into a community center.

Engberg Anderson Architects

Pending approvals, the project’s first phase would have 377 housing units in 15 buildings, including senior apartments. Newell said Royal Capital has sourced “over $90 million of contingent financing commitments from national financial institutions” to pay for that first phase.

The overall Cudahy Farms campus would cover 51.4 acres. Following phases would bring 188 flats in nine two-story buildings, and then 580 senior apartments in five larger structures with three or five stories.

Cudahy Farms 4 Engberg Anderson

Cudahy Farms amenities include an outdoor food hall.

Engberg Anderson Architects

Representing 1,145 total housing units, that is a significantly sized project for that northwest side of Milwaukee where other possible projects include a $25 million conversion of Northridge Mall into industrial space.

It fits into Royal Capital’s ongoing strategy of building larger campuses that offer housing along with other amenities that address residents’ quality-of-life challenges.

It followed that model on a smaller scale with its $22 million redevelopment of the former Phillis Wheatley Elementary School that created 82 low-income apartments, a ghost kitchen for neighborhood businesses, and makerspace. Royal Capital this year is to complete its $110 million ThriveOn King project at 2153 N. Dr. Martin Luther King Jr. Drive in Milwaukee.

Milwaukee’s Plan Commission is to review the Cudahy Farms proposal on July 17. Engberg Anderson Architects of Milwaukee is the designer.

Cudahy Farms 2 Engberg Anderson

Three-story buildings would offer senior apartments.

Engberg Anderson Architects

Kevin Newell

Kevin Newell, Royal Capital

Kenny Yoo/MBJ


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