As a commercial real estate agent, having well-made marketing materials is essential for effectively promoting your services and properties. Here are some essential marketing materials you should consider:


#1 Property Brochures. Create visually appealing property brochures that highlight the key features, specifications, and benefits of the properties you represent. Include high-quality photographs, detailed floor plans, property location maps, and relevant market information.  Check out our CRE brochure templates.


#2 Business Card. Design professional business cards that include your name, contact information, logo, and branding. Business cards serve as a convenient way to exchange information and leave a lasting impression on potential clients.  You don’t have to get fancy, VistaPrint has some great options.


#3 Digital Presentations. Prepare digital presentations or slide decks that can be shared with clients during sales meetings. Include property images, market data, investment analysis, and your contact information.


#4 Website. Invest in a well-designed website that features your services, property listings, testimonials, and contact information. Consider creating specific landing pages for different property types or target markets to provide a tailored experience for potential clients.


#5 Email Templates. Develop email templates for different purposes, such as property inquiries, follow-ups, market updates, or newsletters. These templates should be customizable and personalized to maintain consistency in your communication.  Use Mailchimp to make this easy and automated.


#6 Testimonials and Case Studies. Collect client testimonials and success stories that demonstrate your expertise and track record. Showcase these testimonials in your marketing materials to build trust and credibility.


#7 Signage and Banners. Design eye-catching signage and banners to display at properties you represent or during industry events. These materials help create brand visibility and attract attention from potential clients.  Usually, your sign printer will offer design services.


#8 Online Listings and Portals. Ensure that your property listings are well-presented and optimized on online listing platforms specific to commercial real estate, such as LoopNet, CoStar or Catylist. Complete property descriptions, high-quality images, and accurate information are crucial for attracting potential clients.


Remember, consistency in branding and messaging across all marketing materials is important to maintain a professional and cohesive image. Regularly review and update your marketing materials to reflect current properties and changes in your services.


Ready for a hub that will be the center of all your marketing?  Check out our website design package.  It includes everything a commercial real estate agent needs to get a high-quality website that turns traffic into leads.


Creating websites that act like lead generating machines is just another way, I’m taking the “broke” out of commercial real estate brokerage.